Digital Marketing
Course: Mentor-
Led Training with AI Mastery
Whether you’re seeking to enhance your digital marketing skills or want to jump on a new career path, our 12-week Advanced Digital Marketing Certifiction Course will provide the flexibility and resources you need to achieve your goals in the ever-evolving world of Digital Marketing.
Live Classes
1-on-1 Support
Placement Assistance
- 5* Google Rating
- 1000+ Learners
- List Item #1
- Rated 4.9/5 ⭐⭐⭐⭐⭐ on Google
Digital Marketing Course Highlights
- Live Interactive Classes
- 12 weeks
- Weekend sessions
- Get Certificate
- Top Industry mentors
- Practical assignments
Why choose this AI-Powered
digital marketing course
Young Urban Project’s Digital Marketing Course is a top certification program in India that provides practical upskilling and hands-on projects. This course will help working professionals, entrepreneurs, freelancers, and freshers upskill while they work or study. The teaching methodology in this course is interactive and is tailored to produce measurable outcomes.
- Industry's top experts as mentors
- 100% Live, Interactive classes
- Practical ROI-focused teaching methodology
- Personalised Career Assistance
- Industry recognised Certificate
Why Learn Digital Marketing in
2025?
In 2025, digital marketing is one of the most in-demand and future-proof skills you can learn.
With businesses rapidly shifting online, there’s a growing need for marketers who can drive results through performance ads, content, SEO, and automation.g Course is a top certification program in India that provides practical upskilling and hands-on projects.
This course will help working professionals, entrepreneurs, freelancers, and freshers upskill while they work or study.
The teaching methodology in this course is interactive and is tailored to produce measurable outcomes.
4-7 LPA
Starting Salary
8-12 LPA
Salary with 3 years experience
200K
=
Jobs just in India (Source: Naukri)
$25-$50
is what Freelancers make per hour (Upwork)
Course Curriculum
Master SEO, Meta Ads, Google Ads, Analytics, Email Marketing, Content Strategy & AI Marketing Tools with Hands-on Assignments + Placement Support.
Item #1
- Importance of digital marketing for businesses
- Traditional vs digital marketing
- Key digital channels
- Understanding Customer journey & DM Funnel
- Marketing Strategy Frameworks
- How to make a digital marketing plan
- Target market research
- Crafting communication for TG
- How to do Media Selection
- Creating lead capture systems
- Building lead nurture systems
- Making sales strategy on Digital platforms
- Improving CX and LTV on digital
- What is Retention marketing
In this module, we will be building web assets live in the class
- Website fundamentals – Hosting & domain
- Types of websites based on industry
- TLDs & types of them
- Domain name selection best practices
- CMS basics and popular CMS options
- How to install wordpress on hosting
- Configuring WordPress in detail
- Installing & building pages with Elementor
Building High-Converting Landing Pages:
- Landing Pages vs web pages
- Doing research for LPs with ChatGPT
- Structure of million-dollar landing pages
- Landing page copywriting with AI
- Live – Making a fully functioning LP without code
Item #1
- Fundamentals of SEO
- Understanding working of Search engines
- What are Crawling and Spiders?
- What are Processing & Rendering?
- What is Indexing?
- Top Google Algorithm updates
- Black Hat, White Hat, Grey Hat SEO
- On-Page SEO and top factors
- Using E-E-A-T, YMYL content
- Keyword research with SEMRush
- Using WordPress plugin – Rank Math
- Optimising HTML tags
- Understanding Technical SEO
- Website architecture, speed and core web vitals
- Schema Markup
- Off-Page SEO and Link Building strategies
- Using ChatGPT for SEO
This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)
- Benefits of Facebook & Instagram Ads
- Ad Manager vs Business Manager
- Setting up Ad Manager and billing
- Meta policies to avoid getting banned
- Ideal Campaign structure
- Campaign objectives teardown
- Audience research & Targeting with ChatGPT
- Pixel & CAPI setup
- ABO vs CBO/ACB Strategy
- Result optimization strategy
- Choosing the right budget
- Ad creatives & Copywriting
- Running Retargeting campaigns
- LookAlike Custom Audiences
- Sales & Lead Gen campaigns
- Important Metrics, Analytics & Optimization
- Horizontal & Vertical Scaling strategies
Building High-Converting Landing Pages:
- Landing Pages vs web pages
- Doing research for LPs with ChatGPT
- Structure of million-dollar landing pages
- Landing page copywriting with AI
- Live – Making a fully functioning LP without code
Item #1
- Google Ads fundamentals
- How Google Ads complement SEO (organic) for traffic acquisition (Paid)
- Goal types in Google Ads
- Creating an Ad Account
- How does Auction (real-time bidding) work in PPC
- How does AdRank algorithm work
- Key Bidding strategies
- Search campaign setup
- Keyword research & intent mapping with a live case study
- Match types
- DSA & RSA
- Ad copywriting
- Setting up conversion tracking & Attribution
- Running Performance Max campaigns
- Advanced optimization & scaling technoques
- Display Ads and targeting
- Running Youtube ad campaigns
- Importance of social media strategy as a part of marketing mix
- Using content as an engine for digital growth
- 5-step social media strategy
- Product vs brand
- Brand building models
- Brand identity prism
- How to build audience personas
- SM Case studies
- Cementing Brand Positioning
- Setting social media KPIs for a brand
- Setting social media KPIs for a brand
- Establishing tone of voice
- How to choose SM platforms
- Content creation tools
- Repurposing single content piece into multiple formats (Blog, Carousel, Reel, Email)
- Content publishing tools
- Listening, Monitoring and ORM
- Doing an Social Media Audit
- Using ChatGPT for social media
Item #1
- What is marketing automation and how can it help businesses
- Daily-life examples of automation
- No-Code automation fundamentals
- Trigger vs Action events
- No-code automation tools to deploy
- Understanding Application Programming Interface (API)
- Polling vs Webhooks
- Building single-step workflows
- Controlling data between multiple apps with multi-step workflows
- Lead capturing and nurturing with automation
- Automating Whatsapp for acquisition, retention, and LTV
- Understanding permission-based marketing
- Why is Email marketing necessary for businesses
- Myths around Email marketing
- What is Email Deliverability and what affects it
- Selecting the right ESP – Email marketing tools like Brevo, Mailchimp, Convertkit
- Creating an Email marketing framework for a business
- Decoding “Lead Magnets”
- How to create the perfect Lead Magnet
- How to create the perfect Lead Magnet as a part of the marketing funnel
- Strategies to improve email open rate
- Email sequences
- Learn to create Email Automation sequences for Lead Nurturing
Item #1
- Identifying goals to track
- UA vs GA4 and migration
- Setting up GA4 analytics and understanding dashboard
- Important settings of property/data streams
- Event tracking, Purchase tracking, Conversion modeling
- Event parameters vs custom dimensions
- User-scoped custom dimensions, User ID
- Audiences in GA4
- Integrations with Google Ads, Search Console
- Standard and Custom reports
- Segments, funnel analysis, cohort analysis
- UTM tracking and attribution
- Insights & reporting
- Identifying goals to track
- UA vs GA4 and migration
- Setting up GA4 analytics and understanding dashboard
- Important settings of property/data streams
- Event tracking, Purchase tracking, Conversion modeling
- Event parameters vs custom dimensions
- User-scoped custom dimensions, User ID
- Audiences in GA4
- Integrations with Google Ads, Search Console
- Standard and Custom reports
- Segments, funnel analysis, cohort analysis
- UTM tracking and attribution
- Insights & reporting
Item #1
- Using LinkedIn for marketing and branding
- Positioning strategy and Value Proposition Framework
- Outreach strategies on LinkedIn
- Generating leads via LinkedIn
- Importance of Personal branding for job search & business owners
- Creating a personal branding statement
- Setting up & optimising Linkedin profile
- Using other social media platforms for professional branding
- Content strategy for personal branding
- Building a tactical Resume for job search
- Crafting customised cover letter
- Behavioral interviews and STAR method
- Preparing for interviews (phone, video, in-person)
- Salary negotiation tactics
- Leveraging online and offline networking opportunities
- Practical tips and live exercises
- Work on a real brand strategy brief to get real-life experience
- You will be working in teams to simulate actual agencies or brand teams
- Share recommendations with client-brands or agencies
- Get noticed by experts and open up career opportunities
- This project will help you build your Job-ready portfolio that will act as a ‘proof-or-work’ for recruiters.
Limited Seats. Apply now to avoid missing out!
Digital Marketing Tools You'll Master
Get Hands-on experience on tools that are used in industry
And also learn popular AI Tools for Marketing
Who is this course for?
- Digital marketers
- Traditional marketers
- Students / Freshers
- Business owners
- Agency founders
- Freelancers
Check out the Testimonials from our Learners
Our alumni work with companies like these:
Learn Digital Marketing by working on Hands-on assignments
with Top Brands like
The best way to learn digital marketing is implementing it. As a part of this program, you will work on weekly assignments where you will put your learnings to use. This will not only bring a lot of practical exposure to you, but will also help you build a solid portfolio in real-time.
Apart from the weekly assignments, the course also includes a Capstone Project from a real brand at the end of the program.
Earn Your Certificate
On completing this Digital Marketing Course, you get a dual-specialisation certificate in Digital Marketing and in GenerativeAI. This certificate is:
- Industry-recognised
- Can be shared on LinkedIn
- Adds credibility to your skills
Exclusive VIP Community,
to help you solve all your doubts!
Get access to Top Digital Experts
You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.
Active Alumni Community
A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.
1:1 Support Even After the Course
We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.
Lifelong Community Perks
When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.
Puneet T
Founder - Young Urban project. Ex-Navi. TEDx.
Aastha S
Founder - Young Urban project. Ex-Navi. TEDx.
Paras B
Founder - Young Urban project. Ex-Navi. TEDx.
Ekta C
Founder - Young Urban project. Ex-Navi. TEDx.
Amyn G
Founder - Young Urban project. Ex-Navi. TEDx.
Vishal G
Founder - Young Urban project. Ex-Navi. TEDx.
Here's how this Digital Marketing Course
is different from anything else out there
Young Urban Project
100% Live Interactive Classes
Multiple specialist mentors for each module
Practical, Industry-relevant curriculum
Real-time portfolio building
Hands-on assignments
Dedicated career assistance
Lifetime access to recordings & resources
Access to a meaningful, premium Alumni community
Other courses
Pre-recorded, boring, one-sided videos
Only one generalist mentor throughout
Theoretical curriculum
No focus on building a portfolio
No assignments
You are on your own
Limited or no access to recordings
No community or crowded discord servers
Why Choose Young Urban Project's Digital Marketing Course?
The Advanced Digital Marketing course by Young Urban Project is the most practical and industry-relevant course in the market. It is created by top Industry practitioners who have worked with some of the largest brands out there.
This course has been designed in a scientific manner so that learners not only get contextual and strategic understanding, but also hands-on experience of various digital channels. This course is updated with every cohort – so that the curriculum is extremely relevant.
Also, this course covers all the prominent AI tools and use cases required by digital marketers and founders.
AI in Marketing
AI is transforming marketing by helping you work faster, create better content, and make smarter decisions. In this course, you’ll learn how to use tools like ChatGPT, Canva AI, and automation platforms to write copy, design creatives, build funnels, and automate campaigns.
You’ll also see how AI can act as your personal assistant—speeding up everything from ad creation to SEO content generation.
Using AI for Campaign Insights
We go beyond just creation – you’ll learn how to combine AI with analytics tools like GA4 and Meta Ads Manager to unlock powerful insights.
Use ChatGPT with GA4 to summarize traffic trends
Predict ad performance using historical data
Spot audience drop-offs and optimize campaigns
This AI + Analytics approach helps you make data-driven decisions – a must-have skill for digital marketers in 2025.
Digital Marketing Career Opportunities
Digital marketing as a career offers diverse career opportunities, both on the agency-side and brand-side. Apart from the two, digital marketing also opens doors for a freelance career.
There’s an increasing demand and huge potential for growth for digital marketing roles.
Below is a breakdown of some popular digital marketing career paths. Let’s start with some Specialized Roles:
- SEO (Search Engine Optimization) Specialist/Manager
- Social Media Manager
- Marketer/Strategist
- Email Marketing Specialist
- PPC (Pay-Per-Click) Specialist/Manager
- E-commerce Specialist
- Web Designer/Developer
- Digital Marketing Consultant
- Marketing Analyst
- Influencer Marketing Specialist
- Graphic Designer
- Copywriter
Apart from specialised roles, digital marketing also includes some general roles:
- Digital Marketing Manager
- Digital Marketing Specialist
- Account Manager in Agencies
- Client Servicing Manager
Advance your career with Young Urban Project's Advanced Digital Marketing Course
You'll Master The Most Sought After Digital Skills Like
Social Media Strategy
Social media isn’t about posting every day; it’s about saying the right thing, in the right way, to the right people. In this part of the course, we look at how real brands grow by being intentional, not just active. With tools like Meta Ads Manager, Canva, and Hootsuite, learners see how to plan campaigns that feel human and build trust over time. It’s about understanding what makes people stop, read, and stay.
Google Analytics 4
Marketing without data is just guessing. With Google Analytics 4, you’ll see exactly what’s working and what’s not. Learners will explore how to set up dashboards, track key actions, and read data in a way that tells a story. Once you start seeing patterns, decisions feel easier, and results get clearer.
Marketing with ChatGPT and Other AI Tools
AI has become an essential part of modern marketing, and ChatGPT is right at the center of it. In this course, we focus on how professionals actually use it, i.e., to brainstorm ideas, write high-performing copy, draft SEO content, and streamline daily workflows. It’s not about automating creativity, but enhancing it. Every module is designed to help you bring generative AI into real campaigns, blending speed, creativity, and strategy effortlessly.
Paid Media
Paid media includes all the places where brands pay for attention, like social ads, search ads, display, and even small placements people forget about. It’s a mix of strategy and timing more than anything else. Learners will get into how brands set up their spending, how different channels support each other, and why pacing matters just as much as the creative. Nothing overly complicated. Just the real way teams plan, adjust, and keep campaigns under control without wasting budget.
Google Ads and Pay-Per-Click (PPC) Advertising
Google Ads works a bit differently because people are already searching for something specific. That intent changes everything. Before touching tools, we explain how search, display, and YouTube really function, what triggers the ad, how the bidding works, and why certain keywords turn into high-value traffic. Then it moves into practical setups, common mistakes, and reading user behavior in a way that actually helps make decisions. It’s steady, hands-on learning, not theory floating in the air.
SEO, AEO, GEO & Search Engine Marketing
SEO is slower, more methodical, and honestly, a lot more layered than it appears from the outside. It combines technical groundwork with content decisions and a long list of signals search engines look for. In the course, learners go through keyword research, on-page improvements, site structure, and the kind of updates Google makes that affect rankings overnight. The idea is to make SEO feel like a set of habits you build, not a quick hack. AEO & GEO help webpages get cited by LLMs like ChatGPT, Perplexity, Gemini and more.
Content Marketing
Content marketing isn’t just publishing more. It’s about shaping a message in a way people genuinely want to spend time with, whether it’s a blog, a short video, or a simple post. In the course, learners look at planning, brand voice, repurposing, and how a single idea can be stretched across formats without losing its point. The focus stays on clarity, consistency, and making content that actually moves someone, not content for the sake of it.
Email Marketing Automation
Email might seem old-school, but it still outperforms most channels when done right. You’ll learn how to write messages that people actually read and act on. From drip sequences to newsletters, every part is built around timing, tone, and trust. Learners will also get familiar with tools like GetResponse and understand how email can build stronger, long-term relationships with customers.
Landing Page Optimization
A landing page has one job: guide someone clearly from interest to action. Doing that well means paying attention to structure, copy, load time, and how people move through the page. In this section, learners look at real examples, test layouts, and understand how to match the page to the intent behind the traffic. The goal isn’t fancy design, it’s clarity, flow, and a page that feels easy to say “yes” on.
Marketing Automation
There’s a point where manual marketing starts slowing things down; that’s where automation steps in. This module will walk through tools like Pabbly Connect and GetResponse to build systems that work in the background. Automating lead nurturing, emails, and campaign tracking helps save time without losing the personal touch. Once the process clicks, you’ll see how much smoother marketing can run day to day.
Start your Digital Marketing
Success Journey Today
Limited Seats. Apply now to avoid missing out!
Advanced Digital Marketing Course Online-Young Urban Project
Digital Marketing Course Online – Young Urban Project 12
Master the art of ROI-focused digital marketing with our practical Digital Marketing Course Online. Enroll Now to avoid missing out! Limited Seats.
Course Provider: Organization
Course Provider Name: Young Urban Project
Course Provider URL: https://www.youngurbanproject.com
Course Mode: Online
Course Workload: PT72H
Duration: P12W
Repeat Count: 12
Repeat Frequency: Weekly
Course Type: Paid
Editor’s Rating: